Understanding the appeal of user-generated media: a uses and gratification perspective

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Understanding the appeal of user-generated media: a uses and gratification perspective
Authors: Guosong Shao [edit item]
Citation: Internet Research 19 (1): . 2009.
Publication type: Journal article
Peer-reviewed: Yes
Database(s):
DOI: 10.1108/10662240910927795.
Google Scholar cites: Citations
Link(s): Paper link
Added by Wikilit team: Added on initial load
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Understanding the appeal of user-generated media: a uses and gratification perspective is a publication by Guosong Shao.


[edit] Abstract

Purpose - User-generated media {(UGM)} like {YouTube}, {MySpace}, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of {UGM.} Design/methodology/approach - This paper is mainly theoretical due to a relative lack of empirical evidence. After an introduction on the emergence of {UGM}, this paper investigates in detail how and why people use {UGM}, and what factors make {UGM} particularly appealing, through a uses and gratifications perspective. Finally, the key elements of this study are summarized and the future research directions about {UGM} are discussed. Findings - This paper argues that individuals take with {UGM} in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of {UGM}, easy to use" and "let users control enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their {UGM} use. Originality/value - {UGM} are an extremely important topic in new media scholarship, and this study represents the first step toward understanding the appeal of {UGM} in an integrated way.

[edit] Research questions

"User-generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of UGM."

Research details

Topics: Contributor motivation [edit item]
Domains: Information systems [edit item]
Theory type: Explanation [edit item]
Wikipedia coverage: Case [edit item]
Theories: "This article argues that the appeal of UGM can be analyzed through uses and gratifications theory (U&G). An influential tradition in media research, U&G presents media use in terms of the gratification or psychological needs of the individual (Blumler and Katz, 1974)" [edit item]
Research design: Conceptual [edit item]
Data source: N/A [edit item]
Collected data time dimension: N/A [edit item]
Unit of analysis: N/A [edit item]
Wikipedia data extraction: N/A [edit item]
Wikipedia page type: N/A [edit item]
Wikipedia language: N/A [edit item]

[edit] Conclusion

"This paper argues that individuals take with UGM in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of UGM, “easy to use” and “let users control,” enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their UGM use."

[edit] Comments

""they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization" p. 7"


Further notes[edit]

Facts about "Understanding the appeal of user-generated media: a uses and gratification perspective"RDF feed
AbstractPurpose - User-generated media {(UGM)} likPurpose - User-generated media {(UGM)} like {YouTube}, {MySpace}, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of {UGM.} Design/methodology/approach - This paper is mainly theoretical due to a relative lack of empirical evidence. After an introduction on the emergence of {UGM}, this paper investigates in detail how and why people use {UGM}, and what factors make {UGM} particularly appealing, through a uses and gratifications perspective. Finally, the key elements of this study are summarized and the future research directions about {UGM} are discussed. Findings - This paper argues that individuals take with {UGM} in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of {UGM}, easy to use" and "let users control enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their {UGM} use. Originality/value - {UGM} are an extremely important topic in new media scholarship, and this study represents the first step toward understanding the appeal of {UGM} in an integrated way. the appeal of {UGM} in an integrated way.
Added by wikilit teamAdded on initial load +
Collected data time dimensionN/A +
Comments"they consume contents for fulfilling thei"they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization" p. 7lf-expression and self-actualization" p. 7
ConclusionThis paper argues that individuals take wiThis paper argues that individuals take with UGM in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of UGM, “easy to use” and “let users control,” enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their UGM use. greater gratification from their UGM use.
Data sourceN/A +
Doi10.1108/10662240910927795 +
Google scholar urlhttp://scholar.google.com/scholar?ie=UTF-8&q=%22Understanding%2Bthe%2Bappeal%2Bof%2Buser-generated%2Bmedia%3A%2Ba%2Buses%2Band%2Bgratification%2Bperspective%22 +
Has authorGuosong Shao +
Has domainInformation systems +
Has topicContributor motivation +
Issue1 +
Peer reviewedYes +
Publication typeJournal article +
Published inInternet Research +
Research designConceptual +
Research questionsUser-generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of UGM.
Revid11,012 +
TheoriesThis article argues that the appeal of UGMThis article argues that the appeal of UGM can be analyzed through uses and gratifications theory (U&G). An influential tradition in media research, U&G presents media use in terms of the gratification or psychological needs of the individual (Blumler and Katz, 1974)of the individual (Blumler and Katz, 1974)
Theory typeExplanation +
TitleUnderstanding the appeal of user-generated media: a uses and gratification perspective
Unit of analysisN/A +
Urlhttp://dx.doi.org/10.1108/10662240910927795 +
Volume19 +
Wikipedia coverageCase +
Wikipedia data extractionN/A +
Wikipedia languageN/A +
Wikipedia page typeN/A +
Year2009 +