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What users see - structures in search engine results pages
Abstract This paper investigates the composition ofThis paper investigates the composition of search engine results pages. We define what elements the most popular web search engines use on their results pages (e.g., organic results, advertisements, shortcuts) and to which degree they are used for popular vs. rare queries. Therefore, we send 500 queries of both types to the major search engines Google, Yahoo, Live.com and Ask. We count how often the different elements are used by the individual engines. In total, our study is based on 42,758 elements. Findings include that search engines use quite different approaches to results pages composition and therefore, the user gets to see quite different results sets depending on the search engine and search query used. Organic results still play the major role in the results pages, but different shortcuts are of some importance, too. Regarding the frequency of certain host within the results sets, we find that all search engines show Wikipedia results quite often, while other hosts shown depend on the search engine used. Both Google and Yahoo prefer results from their own offerings (such as YouTube or Yahoo Answers). Since we used the .com interfaces of the search engines, results may not be valid for other country-specific interfaces.lid for other country-specific interfaces.
Added by wikilit team Added on initial load  +
Collected data time dimension Cross-sectional  +
Conclusion Findings include that search engines use qFindings include that search engines use quite different approaches to results pages composition and therefore, the user gets to see quite different results sets depending on the search engine and search query used. Organic results still play the major role in the results pages, but different shortcuts are of some importance, too. Regarding the frequency of certain host within the results sets, we find that all search engines show Wikipedia results quite often, while other hosts shown depend on the search engine used. Both Google and Yahoo prefer results from their own offerings (such as YouTube or Yahoo Answers). Since we used the .com interfaces of the search engines, results may not be valid for other country-specific interfaces.lid for other country-specific interfaces.
Data source Experiment responses  + , Websites  +
Doi 10.1016/j.ins.2009.01.028 +
Google scholar url http://scholar.google.com/scholar?ie=UTF-8&q=%22What%2Busers%2Bsee%2B-%2Bstructures%2Bin%2Bsearch%2Bengine%2Bresults%2Bpages%22  +
Has author Nadine Höchstötter + , Dirk Lewandowski +
Has domain Information science +
Has topic Ranking and popularity +
Issue 12  +
Pages 1796-1812  +
Peer reviewed Yes  +
Publication type Journal article  +
Published in Information Sciences +
Research design Experiment  +
Research questions This paper investigates the composition ofThis paper investigates the composition of search engine results pages. We define what elements the most popular web search engines use on their results pages (e.g., organic results, advertisements, shortcuts) and to which degree they are used for popular vs. rare queries. For the further discussion, we defined the following research questions (RQ): RQ1: How many sponsored links are on the results screen? RQ2: Are there popular hosts, domains, and content types preferred by a certain search engine? RQ3: Is there a difference between search engines regarding the results types presented? RQ4: How many specially displayed results are on the first results page? RQ5: To what extent are shortcuts used on the results pages? RQ6: What is the difference between search engines regarding the questions above?vch engines regarding the questions above?v
Revid 11,051  +
Theories Undetermined
Theory type Analysis  +
Title What users see - structures in search engine results pages
Unit of analysis Website  +
Url http://dx.doi.org/10.1016/j.ins.2009.01.028  +
Volume 179  +
Wikipedia coverage Other  +
Wikipedia data extraction Live Wikipedia  +
Wikipedia language N/A  +
Wikipedia page type N/A  +
Year 2009  +
Creation dateThis property is a special property in this wiki. 15 March 2012 20:32:58  +
Categories Ranking and popularity  + , Information science  + , Publications with missing comments  + , Publications  +
Modification dateThis property is a special property in this wiki. 30 January 2014 20:32:27  +
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