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Forced transparency: corporate image on Wikipedia and what it means for public relations
Abstract Collaboratively edited information on sociCollaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations practitioners. The online encyclopedia Wikipedia gives corporate critics the opportunity to shape the public image of major corporations. This longitudinal panel study analyzed the framing of 10 Fortune 500 companies on Wikipedia between 2006 and 2010. It was found through content analyses of tonality and topics of more than 3,800 sentences in the articles for Wal-Mart, Exxon Mobil, General Motors, Ford, General Electric, Chevron, ConocoPhillips, Citigroup, AIG, and IBM that the negativity increased over time and that the focus shifted from historical information to legal concerns and scandals. The findings show that public relations practitioners need to pay close attention to the forced transparency about their companies on Wikipedia.arency about their companies on Wikipedia.
Added by wikilit team Yes  +
Collected data time dimension Longitudinal  +
Data source Computer usage logs  + , Websites  + , Wikipedia pages  +
Google scholar url http://scholar.google.com/scholar?ie=UTF-8&q=%22Forced%2Btransparency%3A%2Bcorporate%2Bimage%2Bon%2BWikipedia%2Band%2Bwhat%2Bit%2Bmeans%2Bfor%2Bpublic%2Brelations%22  +
Has author Marcia W. DiStaso + , Marcus Messner +
Has domain Business + , Communications +
Has topic Other content topics + , Commercial aspects + , Ranking and popularity +
Issue 2  +
Month Spring  +
Peer reviewed Yes  +
Publication type Journal article  +
Published in Public Relations Journal +
Research design Content analysis  + , Statistical analysis  +
Research questions What potential influence do corporate WikiWhat potential influence do corporate Wikipedia articles have? How is public opinion formed on corporate Wikipedia articles? Has the length of corporate Wikipedia articles changed over time? How has the tone of corporate Wikipedia articles changed over time? How has the tone of individual corporate Wikipedia articles changed over time? How have the topics of corporate Wikipedia articles changed over time? How have the topics of individual corporate Wikipedia articles changed over time? How have the topics for positive and negative content in corporate Wikipedia articles changed over time? How have the topics for positive and negative content of individual corporate Wikipedia articles changed over time?rate Wikipedia articles changed over time?
Revid 11,132  +
Theory type Analysis  +
Title Forced transparency: corporate image on Wikipedia and what it means for public relations
Unit of analysis Article  +
Url http://www.prsa.org/SearchResults/download/6D-040201/0/Forced_Transparency_Corporate_Image_on_Wikipedia_a  +
Volume 4  +
Wikipedia coverage Main topic  +
Wikipedia data extraction Live Wikipedia  +
Wikipedia language English  +
Wikipedia page type Article  +
Year 2010  +
Creation dateThis property is a special property in this wiki. 4 February 2013 19:25:30  +
Categories Other content topics  + , Commercial aspects  + , Ranking and popularity  + , Business  + , Communications  + , Publications with missing theories  + , Publications with missing conclusion  + , Publications with missing comments  + , Publications  +
Modification dateThis property is a special property in this wiki. 30 January 2014 20:53:51  +
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