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An exploration on on-line mass collaboration: focusing on its motivation structure
Abstract The Internet has become an indispensable pThe Internet has become an indispensable part of our lives. Witnessing recent web-based mass collaboration, e.g. Wikipedia, people are questioning whether the Internet has made fundamental changes to the society or whether it is merely a hyperbolic fad. It has long been assumed that collective action for a certain goal yields the problem of free-riding, due to its non-exclusive and non-rival characteristics. Then, thanks to recent technological advances, the on-line space experienced the following changes that enabled it to produce public goods: 1) decrease in the cost of production or coordination 2) externality from networked structure 3) production function which integrates both self-interest and altruism. However, this research doubts the homogeneity of on-line mass collaboration and argues that a more sophisticated and systematical approach is required. The alternative that we suggest is to connect the characteristics of the goal to the motivation. Despite various approaches, previous literature fails to recognize that motivation can be structurally restricted by the characteristic of the goal. First we draw a typology of on-line mass collaboration with 'the extent of expected beneficiary' and 'the existence of externality', and then we examine each combination of motivation using Benkler's framework. Finally, we explore and connect such typology with its possible dominant participating motivation.ossible dominant participating motivation.
Added by wikilit team Added on initial load  +
Collected data time dimension N/A  +
Comments Cooperation has been categorized into paroCooperation has been categorized into parochial cooperation, active cooperation, market-alternative cooperation and unintended cooperation, by on the one hand how specific expected beneficiaries are and whether it has external effect, on the other hand. Adopting Benkler’s three dimensional framework, monetary rewards have been interpreted as a measure of altruistic/egoistic behavior, while Intrinsic/Hedonic rewards is used for dividing hard-core cooperation and soft-core cooperation and psychological rewards are the indispensable point to make a web-based collaboration.e point to make a web-based collaboration.
Conclusion This research, therefore, 1) developed a tThis research, therefore, 1) developed a typology of “on-line cooperation”, according to its goal or result, 2) explored each individual’s incentive in three dimensions and its realizable combination, 3) and observed what the dominant individuals’ incentive for each type of cooperation are. Cooperation has been categorized into parochial cooperation, active cooperation, market-alternative cooperation and unintended cooperation, by on the one hand how specific expected beneficiaries are and whether it has external effect, on the other hand. To further analyze individuals’ incentive, we adopted Benkler’s three dimensional framework—monetary rewards, intrinsic/hedonic rewards, and social-psychological rewards—and explored its meaning and validity. Monetary rewards have been interpreted as a measure of altruistic/egoistic behavior, while Intrinsic/Hedonic rewards is used for dividing hard-core cooperation and soft-core cooperation. Psychological rewards, which I argue most substantial, are the indispensable point to make a web-based collaboration.e point to make a web-based collaboration.
Data source N/A  +
Google scholar url http://scholar.google.com/scholar?ie=UTF-8&q=%22An%2Bexploration%2Bon%2Bon-line%2Bmass%2Bcollaboration%3A%2Bfocusing%2Bon%2Bits%2Bmotivation%2Bstructure%22  +
Has author Jae Kyung Ha + , Yong-Hak Kim +
Has domain Sociology +
Has topic Contributor motivation + , Other collaboration topics +
Issue 2  +
Pages 138-143  +
Peer reviewed Yes  +
Publication type Journal article  +
Published in International Journal of Social Sciences +
Research design Conceptual  +
Research questions First we draw a typology of on-line mass cFirst we draw a typology of on-line mass collaboration with ‘the extent of expected beneficiary’ and ‘the existence of externality’, and then we examine each combination of motivation using Benkler’s framework. Finally, we explore and connect such typology with its possible dominant participating motivationpossible dominant participating motivation
Revid 10,660  +
Theories There has not been much academic interest There has not been much academic interest on “cooperation.” In Sociological theory, cooperation has been indirectly defined through other ideas. While there always been oppression throughout history, why are revolutions so rare? Utilitarian theories, based on methodological individualism, regard cooperation as an 'exceptional event.' If someone tries to explain contemporary on– line cooperation with previous cooperation and collective action theory, he or she will face two major questions: 1) what environmental changes have made online cooperation easy? 2) Why do people participate? To further analyze individuals’ incentive, we adopted Benkler’s three dimensional framework—monetary rewards, intrinsic/hedonic rewards, and social-psychological rewards—and explored its meaning and validity.rds—and explored its meaning and validity.
Theory type Analysis  +
Title An exploration on on-line mass collaboration: focusing on its motivation structure
Unit of analysis Website  +
Url http://oaj.unsri.ac.id/files/waset/v4-2-18.pdf  +
Volume 4  +
Wikipedia coverage Case  +
Wikipedia data extraction N/A  +
Wikipedia language Not specified  +
Wikipedia page type N/A  +
Year 2009  +
Creation dateThis property is a special property in this wiki. 15 March 2012 20:23:06  +
Categories Contributor motivation  + , Other collaboration topics  + , Sociology  + , Publications  +
Modification dateThis property is a special property in this wiki. 30 January 2014 20:20:30  +
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