Harnessing social networks to connect with audiences : if you build it, will they come 2.0?

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Harnessing social networks to connect with audiences : if you build it, will they come 2.0?
Authors: Dreanna Belden [edit item]
Citation: Internet reference services quarterly 13 (1): 99-111. 2008.
Publication type: Journal article
Peer-reviewed: Yes
Database(s):
DOI: 10.1300/J136v13n01_06.
Google Scholar cites: Citations
Link(s): Paper link
Added by Wikilit team: Yes
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Harnessing social networks to connect with audiences : if you build it, will they come 2.0? is a publication by Dreanna Belden.


[edit] Abstract

Digital libraries offer users a wealth of online resources, but most of these materials remain hidden to potential users. Established strategies for outreach and promotion bring limited success when trying to connect with users accustomed to Googling their way through research. Social Networks provide an opportunity for connecting with audiences in the places they habitually seek information. The University of North Texas Libraries' Portal to Texas History (http://texashistory.unt. edu/) has experienced dramatic increases in Web usage and reference requests by harnessing the power of social networks such as Wikipedia and My Space.

[edit] Research questions

"Digital libraries offer users a wealth of online resources, but most of these materials remain hidden to potential users. Established strategies for outreach and promotion bring limited success when trying to connect with users accustomed to Googling their way through research. Social Networks provide an opportunity for connecting with audiences in the places they habitually seek information. The University of North Texas Libraries’ Portal to Texas History (http://texashistory.unt. edu/) has experienced dramatic increases in Web usage and reference requests by harnessing the power of social networks such as Wikipedia and MySpace."

Research details

Topics: Knowledge source for scholars and librarians [edit item]
Domains: Library science [edit item]
Theory type: Analysis [edit item]
Wikipedia coverage: Case [edit item]
Theories: "Undetermined" [edit item]
Research design: Other [edit item]
Data source: Wikipedia pages [edit item]
Collected data time dimension: Cross-sectional [edit item]
Unit of analysis: N/A [edit item]
Wikipedia data extraction: Live Wikipedia [edit item]
Wikipedia page type: Article [edit item]
Wikipedia language: Not specified [edit item]

[edit] Conclusion

"Information seekers no longer exist as mere passive receivers of information. Social Networking sites such as Wikipedia provide the tools to allow dynamic, interactive means of sharing information and helping connect the dots between pieces of information. Researchers from diverse disciplines note that the skills required to participate in sites such as Wikipedia are the very abilities that librarians and scholars hope to inculcate in our educational endeavors. Peter Binkley notes, “What is most striking about this community from the perspective of libraries is that it is made up of ideal library patrons. These people are passionate about acquiring and sharing information” (Binkley 2006). Rosenzweig notes that the skills needed to create and research a Wikipedia article encompass the same research skills that historians hope to teach to students (Rosenzweig 2006). How do we enter this ongoing dynamic environment? Bringing information users into our spaces is not the only answer. When businesses scout for new markets it is all about location, location, location. As librarians, the context of where to meet and to open conversations with information seekers is changing. Social Networking sites offer power tools for connecting with audiences, embodying a new context for exchanges."

[edit] Comments

"Social Networking sites such as Wikipedia provide the tools to allow dynamic, interactive means of sharing information and helping connect the dots between pieces of information."


Further notes[edit]