Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences

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Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences
Authors: Namkee Park, Hyun Sook Oh, Naewon Kang [edit item]
Citation: Computers in Human Behavior 28 (3): 898–905. 2012.
Publication type: Journal article
Peer-reviewed: Yes
Database(s):
DOI: 10.1016/j.chb.2011.12.010.
Google Scholar cites: Citations
Link(s): Paper link
Added by Wikilit team: Yes
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Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences is a publication by Namkee Park, Hyun Sook Oh, Naewon Kang.


[edit] Abstract

This study examined the roles of social norms and individual differences in influencing Internet users’ intention to upload content on Wikipedia in South Korea. It also compared the impacts of these variables on the uploading intention between users and non-users of Wikipedia. Using data from a survey of college students (185 Wikipedia users and 158 non-users), the study found that the effect of social norms including descriptive norm and injunctive norm was smaller than expected, while that of individual differences—self-efficacy, issue involvement, and ego involvement—was more important in accounting for the intention to upload. Theoretical implications and limitations were discussed.

[edit] Research questions

"RQ1: What are the roles of different dimensions of social norms in the intention to upload content on Wikipedia between users and non-users of Wikipedia?"

Research details

Topics: Contributor motivation, Cultural and linguistic effects on participation [edit item]
Domains: Computer science, Information systems, Psychology [edit item]
Theory type: Explanation [edit item]
Wikipedia coverage: Other [edit item]
Theories: "Social norms approach: descriptive norms and injunctive norms. Individual differences: self-efficacy, issue involvement, and ego involvement" [edit item]
Research design: Statistical analysis [edit item]
Data source: Survey responses [edit item]
Collected data time dimension: Cross-sectional [edit item]
Unit of analysis: User [edit item]
Wikipedia data extraction: N/A [edit item]
Wikipedia page type: N/A [edit item]
Wikipedia language: Not specified [edit item]

[edit] Conclusion

""This study investigated the factors that are associated with people’s intention to upload content on Wikipedia in South Korea, focusing upon the effects of social norms and individual differences. It also compared the roles of these variables between users and non-users of Wikipedia.

First, it is notable that the differences between users and nonusers of Wikipedia with respect to social norms and individual differences are not significant except for individual injunctive norm and self-efficacy (see Table 2). Users of Wikipedia presented higher perceived individual injunctive norm and greater self-efficacy toward the intention to upload content on Wikipedia than non-users. These findings can be understood as follows: Uploading content on Wikipedia is a socially desirable act given that it contributes to knowledge sharing, and thus, for the people who already use Wikipedia, they might feel that they are urged by their social groups to upload content on the site as a way of participating in the making of collective intelligence. Also, for the difference of self-efficacy between users and non-users of Wikipedia, it is quite obvious that users are more confident in uploading content on the site than non-users. When it comes to the association between these two variables and the intention to upload content on Wikipedia, however, only self-efficacy was significantly related to the intention in the final regression model. This indicates that the differences between users and non-users in terms of social norms were not channeled into the difference in the uploading intention between the two groups." (pp. 903-904)"

[edit] Comments

"This study is very unspecific of what they mean with "uploading" and "content"."


Further notes[edit]