Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences
|Factors influencing intention to upload content on Wikipedia in South Korea: The effects of social norms and individual differences|
|Authors:||Namkee Park, Hyun Sook Oh, Naewon Kang|
|Citation:||Computers in Human Behavior 28 (3): 898–905. 2012.|
|Publication type:||Journal article|
|Google Scholar cites:||Citations|
|Added by Wikilit team:||Yes|
|Article:||Google Scholar BASE PubMed|
|Other scholarly wikis:||AcaWiki Brede Wiki WikiPapers|
|Web search:||Bing Google Yahoo! — Google PDF|
This study examined the roles of social norms and individual differences in influencing Internet users’ intention to upload content on Wikipedia in South Korea. It also compared the impacts of these variables on the uploading intention between users and non-users of Wikipedia. Using data from a survey of college students (185 Wikipedia users and 158 non-users), the study found that the effect of social norms including descriptive norm and injunctive norm was smaller than expected, while that of individual differences—self-efficacy, issue involvement, and ego involvement—was more important in accounting for the intention to upload. Theoretical implications and limitations were discussed.
"RQ1: What are the roles of different dimensions of social norms in the intention to upload content on Wikipedia between users and non-users of Wikipedia?"
|Topics:||Contributor motivation, Cultural and linguistic effects on participation|
|Domains:||Computer science, Information systems, Psychology|
|Theories:||"Social norms approach: descriptive norms and injunctive norms. Individual differences: self-efficacy, issue involvement, and ego involvement"|
|Research design:||Statistical analysis|
|Data source:||Survey responses|
|Collected data time dimension:||Cross-sectional|
|Unit of analysis:||User|
|Wikipedia data extraction:||N/A|
|Wikipedia page type:||N/A|
|Wikipedia language:||Not specified|
""This study investigated the factors that are associated with people’s intention to upload content on Wikipedia in South Korea, focusing upon the effects of social norms and individual differences. It also compared the roles of these variables between users and non-users of Wikipedia.
First, it is notable that the differences between users and nonusers of Wikipedia with respect to social norms and individual differences are not significant except for individual injunctive norm and self-efficacy (see Table 2). Users of Wikipedia presented higher perceived individual injunctive norm and greater self-efficacy toward the intention to upload content on Wikipedia than non-users. These findings can be understood as follows: Uploading content on Wikipedia is a socially desirable act given that it contributes to knowledge sharing, and thus, for the people who already use Wikipedia, they might feel that they are urged by their social groups to upload content on the site as a way of participating in the making of collective intelligence. Also, for the difference of self-efficacy between users and non-users of Wikipedia, it is quite obvious that users are more confident in uploading content on the site than non-users. When it comes to the association between these two variables and the intention to upload content on Wikipedia, however, only self-efficacy was significantly related to the intention in the final regression model. This indicates that the differences between users and non-users in terms of social norms were not channeled into the difference in the uploading intention between the two groups." (pp. 903-904)"
"This study is very unspecific of what they mean with "uploading" and "content"."