Dialogue through wikis: a pilot exploration of dialogic public relations and wiki websites

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Dialogue through wikis: a pilot exploration of dialogic public relations and wiki websites
Authors: Corey A. Hickerson, Sharlene R. Thompson [edit item]
Citation: PRism Online PR Journal 6 : . 2009.
Publication type: Journal article
Peer-reviewed: Yes
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Google Scholar cites: Citations
Link(s): Paper link
Added by Wikilit team: Added on initial load
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Dialogue through wikis: a pilot exploration of dialogic public relations and wiki websites is a publication by Corey A. Hickerson, Sharlene R. Thompson.


[edit] Abstract

Wikis, a form of website increasingly popular since the growth of Wikipedia, are breaking new ground. Little scholarly research has investigated wikis and the potential for public relations. This study investigates how two health wikis (wikihealth.com and health content on wikipedia.com) facilitate dialogic principles. The pilot study found that both wiki sites exhibited the principles of dialogic public relations. Additionally, correlations were found between dialogic content, website value, and commitment to future usage.

[edit] Research questions

"In an effort to investigate the potential of wiki sites for practitioners, this pilot study examines two health wiki sites (wikihealth.com and health content on wikipedia.com). The wiki sites are examined in terms of their ability to uphold dialogic public relations principles as defined by Kent and Taylor (2002). If the sites do uphold Kent and Taylor’s principles then it would suggest that practitioners ought to give more consideration to wikis as a tool, and that researchers should continue to investigate the use of this new technology in public relations."

Research details

Topics: Contributor engagement, Deliberative collaboration, Commercial aspects, Health information source [edit item]
Domains: Health [edit item]
Theory type: Analysis [edit item]
Wikipedia coverage: Case [edit item]
Theories: "Kent and Taylor (2002) further explicate dialogic communication by proposing five principles of a dialogic public relations theory.

Wikis may be an untapped resource for organisations to dialogue with external publics. There is potential for both research and theory building in this area as well as for practitioners to engage with this new type of dialogic public relations. The findings from this study lend support to the need for future research and for practitioners to begin to explore further uses for wiki technology. As a pilot study, this study begins to develop theory and a deeper understanding of how wiki sites uphold dialogic principles and encourage dialogue." [edit item]

Research design: Statistical analysis [edit item]
Data source: Survey responses [edit item]
Collected data time dimension: Cross-sectional [edit item]
Unit of analysis: User [edit item]
Wikipedia data extraction: N/A [edit item]
Wikipedia page type: N/A [edit item]
Wikipedia language: Not specified [edit item]

[edit] Conclusion

"The findings from this study lend support to the need for future research and for practitioners to begin to explore further uses for wiki technology. As a pilot study, this study begins to develop theory and a deeper understanding of how wiki sites uphold dialogic principles and encourage dialogue. Further, this study contributes to our understanding of what develops commitment to a website and to making a website valuable to participants. Organisations that rely on or value dialogue with external publics may find this type of site particular valuable. Though this type of site is risky as it allows participants to have partial ownership of the site and to assist in creative content, partial ownership may encourage repeat visits to the site and an increased investment in the organisation. As with any study, this pilot study does have limitations. This study is limited in terms of the scope by investigating only health wikis and investigating only two wiki sites. Further, the generalisability of the findings is limited by the small non-random volunteer sample. Future research needs to examine other types of external wikis and needs to gather a larger and more diverse sample. The participants in this study were well educated and heavy Internet users. Though not generalisable, these findings are useful as they enable practitioners to rethink their use of wikis as an internal-only tool and provide a foundation upon which to build future studies of new Internet technologies in public relations. Finally, the dialogic scale shows great possibility for future refinement. This research project was broad and collected data on online health-seeking behaviours. This limited the number of questions that could be asked about each sub-point of dialogic public relations. In the future, a more detailed scale could be developed that allows exploration of the influence and interaction of each of the sub-points."

[edit] Comments

"Partial ownership may encourage repeat visits to the wiki sites and an increased investments in the organisations."


Further notes[edit]

Facts about "Dialogue through wikis: a pilot exploration of dialogic public relations and wiki websites"RDF feed
AbstractWikis, a form of website increasingly popuWikis, a form of website increasingly popular since the growth of Wikipedia, are breaking new ground. Little scholarly research has investigated wikis and the potential for public relations. This study investigates how two health wikis (wikihealth.com and health content on wikipedia.com) facilitate dialogic principles. The pilot study found that both wiki sites exhibited the principles of dialogic public relations. Additionally, correlations were found between dialogic content, website value, and commitment to future usage.ite value, and commitment to future usage.
Added by wikilit teamAdded on initial load +
Collected data time dimensionCross-sectional +
CommentsPartial ownership may encourage repeat visits to the wiki sites and an increased investments in the organisations.
ConclusionThe findings from this study lend support The findings from this study lend support to the need for future research and for practitioners to begin to explore further uses for wiki technology. As a pilot study, this study begins to develop theory and a deeper understanding of how wiki sites uphold dialogic principles and encourage dialogue. Further, this study contributes to our understanding of what develops commitment to a website and to making a website valuable to participants. Organisations that rely on or value dialogue with external publics may find this type of site particular valuable. Though this type of site is risky as it allows participants to have partial ownership of the site and to assist in creative content, partial ownership may encourage repeat visits to the site and an increased investment in the organisation. As with any study, this pilot study does have limitations. This study is limited in terms of the scope by investigating only health wikis and investigating only two wiki sites. Further, the generalisability of the findings is limited by the small non-random volunteer sample. Future research needs to examine other types of external wikis and needs to gather a larger and more diverse sample. The participants in this study were well educated and heavy Internet users. Though not generalisable, these findings are useful as they enable practitioners to rethink their use of wikis as an internal-only tool and provide a foundation upon which to build future studies of new Internet technologies in public relations. Finally, the dialogic scale shows great possibility for future refinement. This research project was broad and collected data on online health-seeking behaviours. This limited the number of questions that could be asked about each sub-point of dialogic public relations. In the future, a more detailed scale could be developed that allows exploration of the influence and interaction of each of the sub-points.and interaction of each of the sub-points.
Data sourceSurvey responses +
Google scholar urlhttp://scholar.google.com/scholar?ie=UTF-8&q=%22Dialogue%2Bthrough%2Bwikis%3A%2Ba%2Bpilot%2Bexploration%2Bof%2Bdialogic%2Bpublic%2Brelations%2Band%2Bwiki%2Bwebsites%22 +
Has authorCorey A. Hickerson + and Sharlene R. Thompson +
Has domainHealth +
Has topicContributor engagement +, Deliberative collaboration +, Commercial aspects + and Health information source +
Peer reviewedYes +
Publication typeJournal article +
Published inPRism Online PR Journal +
Research designStatistical analysis +
Research questionsIn an effort to investigate the potential In an effort to investigate the potential of wiki sites for practitioners, this pilot study examines two health wiki sites (wikihealth.com and health content on wikipedia.com). The wiki sites are examined in terms of their ability to uphold dialogic public relations principles as defined by Kent and Taylor (2002). If the sites do uphold Kent and Taylor’s principles then it would suggest that practitioners ought to give more consideration to wikis as a tool, and that researchers should continue to investigate the use of this new technology in public relations.f this new technology in public relations.
Revid10,733 +
TheoriesKent and Taylor (2002) further explicate dKent and Taylor (2002) further explicate dialogic communication by proposing five principles of a dialogic public relations theory. Wikis may be an untapped resource for organisations to dialogue with external publics. There is potential for both research and theory building in this area as well as for practitioners to engage with this new type of dialogic public relations. The findings from this study lend support to the need for future research and for practitioners to begin to explore further uses for wiki technology. As a pilot study, this study begins to develop theory and a deeper understanding of how wiki sites uphold dialogic principles and encourage dialogue.ialogic principles and encourage dialogue.
Theory typeAnalysis +
TitleDialogue through wikis: a pilot exploration of dialogic public relations and wiki websites
Unit of analysisUser +
Urlhttp://www.prismjournal.org/fileadmin/Praxis/Files/Journal_Files/Hickerson_Thompson.pdf +
Volume6 +
Wikipedia coverageCase +
Wikipedia data extractionN/A +
Wikipedia languageNot specified +
Wikipedia page typeN/A +
Year2009 +