Last modified on January 30, 2014, at 20:32

Wiki deployment in corporate settings

Publication (help)
Wiki deployment in corporate settings
Authors: Ofer Arazy, Ian Gellatly, Soobaek Jang, Raymond Patterson [edit item]
Citation: IEEE Technology & Society Magazine 28 (2): 57-64. 2009.
Publication type: Journal article
Peer-reviewed: Yes
DOI: 10.1109/MTS.2009.932804.
Google Scholar cites: Citations
Link(s): Paper link
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Format: BibTeX
Wiki deployment in corporate settings is a publication by Ofer Arazy, Ian Gellatly, Soobaek Jang, Raymond Patterson.

[edit] Abstract

The article explores the deployment of Wikipedia, an online encyclopedia in corporate set up. The authors found that the medium emerged as powerful collaborative technology. They determined in corporate setting it was used for variety of purposes, such as from portals, to project management and knowledge-base creation. They also examined that regularly attract users who are primarily persuaded by making work easier and helping the organization achieve its goals, while social reputation did not seem to a significant motivational aspect.

[edit] Research questions

"Our research question concerns the usefulness of wikis in corporate settings. To date, little information is available regarding wikis’ usage in corporate settings [4], [9]. Our objectives were to examine the actual use of wikis in a business setting, to identify factors driving user participation, and to assess the extent to which wikis provide value to both individuals and the organization. First, the extent of wiki adoption (in terms of the number of wiki instances, number of wiki users, and growth rates) within fi rms is not known. Second, key facts regarding the profi le of corporate wiki users, such as the time spent on wikis and the distribution between organizational units, are not available. Third, there is no indication of whether motivational factors that were found to play an important role in public wikis—such as learning new skills—play a role in corporate settings. Finally, to date, we have no information regarding the success of corporate wiki projects, in terms of user satisfaction, impact on job, and impact on the organization."

Research details

Topics: Contributor motivation [edit item]
Domains: Information systems [edit item]
Theory type: Analysis [edit item]
Wikipedia coverage: Case [edit item]
Theories: "Undetermined" [edit item]
Research design: Case study [edit item]
Data source: Interview responses, Survey responses [edit item]
Collected data time dimension: Cross-sectional [edit item]
Unit of analysis: Website [edit item]
Wikipedia data extraction: N/A [edit item]
Wikipedia page type: N/A [edit item]
Wikipedia language: N/A [edit item]

[edit] Conclusion

"On one hand, business firms are aware of the impact wikis have had on the Internet, and perceive wikis as an up-and-coming technology [6] for supporting collaborative work. On the other hand, the fundamental principles underlying wikis—openness, nonattribution, 2 egalitarianism, and decentralized control—run in contrast to traditional command-andcontrol management. Our analysis reveals rapid rates of growth, comparable to the growth rates experienced by Wikipedia. What are the drivers for wiki usage at IBM? As described in Table II, we found evidence for the key motivational factors discussed in the open source (e.g., [11]) and wiki (e.g., [9], [2]) literatures: direct benefits, social pressure, learning new skills, and enjoyment. Enjoyment is the main driver for wiki participation in IBM, while—consistent with the findings of [9]—social pressure does not seem to play a significant role in this corporate setting. An ANOVA analysis revealed significant variations in motivations between users of different wiki proficiency levels. respondents saw substantial business value for wikis (on average 4.5/5). Respondents also saw personal benefi ts from wikis (but to a lesser extent), both in terms of satisfaction and impact on one’s job. An ANOVA analysis revealed statistically significant differences between users of distinct proficiency levels, for all success measures. The more proficient the respondents were with wikis, the higher their perception of wikis’ business value was. What are the underlying reasons for wikis’ success at IBM? Our interpretation of the survey results suggest that both organizational and technical factors play a role. First, wiki is a fl exible technology that could be adapted to various tasks. Second, IBM wikis are being used for cross-geographical and cross-organizational collaboration,8 and wikis’ accessibility contribute to this global collaboration. Third, wikis empower employees and provide them with signifi cant autonomy and freedom to express their views. Fourth, the barriers to adopting wiki technology are very low. Wikis are easy to use and require little training."

[edit] Comments

"IBM had a very successful experience of using wiki technology in the corporate environment; it was even more successful that the Wikipedia project. The antecedents of perticipation in general wiki is very similar to those of corporate wikis."

Further notes[edit]