Last modified on January 30, 2014, at 20:31

The reader-to-leader framework: motivating technology-mediated social participation

Publication (help)
The reader-to-leader framework: motivating technology-mediated social participation
Authors: Jennifer Preece, Ben Shneiderman [edit item]
Citation: AIS Transactions on Human-Computer Interaction 1 (1): 13-32. 2009 March.
Publication type: Journal article
Peer-reviewed: Yes
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Link(s): Paper link
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The reader-to-leader framework: motivating technology-mediated social participation is a publication by Jennifer Preece, Ben Shneiderman.


[edit] Abstract

Billions of people participate in online social activities. Most users participate as readers of discussion boards, searchers of blog posts, or viewers of photos. A fraction of users become contributors of user-generated content by writing consumer product reviews, uploading travel photos, or expressing political opinions. Some users move beyond such individual efforts to become collaborators, forming tightly connected groups with lively discussions whose outcome might be a Wikipedia article or a carefully edited {YouTube} video. A small fraction of users becomes leaders, who participate in governance by setting and upholding policies, repairing vandalized materials, or mentoring novices. We analyze these activities and offer the {Reader-to-Leader} Framework with the goal of helping researchers, designers, and managers understand what motivates technology-mediated social participation. This will enable them to improve interface design and social support for their companies, government agencies, and non-governmental organizations. These improvements could reduce the number of failed projects, while accelerating the application of social media for national priorities such as healthcare, energy sustainability, emergency response, economic development, education, and more.

[edit] Research questions

"This paper presents the Reader-to-Leader Framework, which describes how people often join social media by first reading, then marginally contributing by sending a brief note, asking a question, uploading a photo, or rating a restaurant."

Research details

Topics: Contributor motivation, Policies and governance, Other collaboration topics [edit item]
Domains: Information systems [edit item]
Theory type: Analysis [edit item]
Wikipedia coverage: Case [edit item]
Theories: "Reader-to-leader framework, a socio-technical theory they create" [edit item]
Research design: Conceptual [edit item]
Data source: N/A [edit item]
Collected data time dimension: N/A [edit item]
Unit of analysis: N/A [edit item]
Wikipedia data extraction: N/A [edit item]
Wikipedia page type: N/A [edit item]
Wikipedia language: N/A [edit item]

[edit] Conclusion

"There are variety of sociability and usability factors affecting Wikipedia readearship, contribution, and leadership behaviors."

[edit] Comments


Further notes[edit]