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Understanding the appeal of user-generated media: a uses and gratification perspective
Abstract Purpose - User-generated media {(UGM)} likPurpose - User-generated media {(UGM)} like {YouTube}, {MySpace}, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of {UGM.} Design/methodology/approach - This paper is mainly theoretical due to a relative lack of empirical evidence. After an introduction on the emergence of {UGM}, this paper investigates in detail how and why people use {UGM}, and what factors make {UGM} particularly appealing, through a uses and gratifications perspective. Finally, the key elements of this study are summarized and the future research directions about {UGM} are discussed. Findings - This paper argues that individuals take with {UGM} in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of {UGM}, easy to use" and "let users control enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their {UGM} use. Originality/value - {UGM} are an extremely important topic in new media scholarship, and this study represents the first step toward understanding the appeal of {UGM} in an integrated way. the appeal of {UGM} in an integrated way.
Added by wikilit team Added on initial load  +
Collected data time dimension N/A  +
Comments "they consume contents for fulfilling thei"they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization" p. 7lf-expression and self-actualization" p. 7
Conclusion This paper argues that individuals take wiThis paper argues that individuals take with UGM in different ways for different purposes: they consume contents for fulfilling their information, entertainment, and mood management needs; they participate through interacting with the content as well as with other users for enhancing social connections and virtual communities; and they produce their own contents for self-expression and self-actualization. These three usages are separate analytically but interdependent in reality. This paper proposes a model to describe such interdependence. Furthermore, it argues that two usability attributes of UGM, “easy to use” and “let users control,” enable people to perform the aforementioned activities efficiently so that people can derive greater gratification from their UGM use. greater gratification from their UGM use.
Data source N/A  +
Doi 10.1108/10662240910927795 +
Google scholar url http://scholar.google.com/scholar?ie=UTF-8&q=%22Understanding%2Bthe%2Bappeal%2Bof%2Buser-generated%2Bmedia%3A%2Ba%2Buses%2Band%2Bgratification%2Bperspective%22  +
Has author Guosong Shao +
Has domain Information systems +
Has topic Contributor motivation +
Issue 1  +
Peer reviewed Yes  +
Publication type Journal article  +
Published in Internet Research +
Research design Conceptual  +
Research questions User-generated media (UGM) like YouTube, MySpace, and Wikipedia have become tremendously popular over the last few years. The purpose of this paper is to present an analytical framework for explaining the appeal of UGM.
Revid 11,012  +
Theories This article argues that the appeal of UGMThis article argues that the appeal of UGM can be analyzed through uses and gratifications theory (U&G). An influential tradition in media research, U&G presents media use in terms of the gratification or psychological needs of the individual (Blumler and Katz, 1974)of the individual (Blumler and Katz, 1974)
Theory type Explanation  +
Title Understanding the appeal of user-generated media: a uses and gratification perspective
Unit of analysis N/A  +
Url http://dx.doi.org/10.1108/10662240910927795  +
Volume 19  +
Wikipedia coverage Case  +
Wikipedia data extraction N/A  +
Wikipedia language N/A  +
Wikipedia page type N/A  +
Year 2009  +
Creation dateThis property is a special property in this wiki. 15 March 2012 20:31:59  +
Categories Contributor motivation  + , Information systems  + , Publications  +
Modification dateThis property is a special property in this wiki. 30 January 2014 20:32:03  +
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