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The reader-to-leader framework: motivating technology-mediated social participation
Abstract Billions of people participate in online sBillions of people participate in online social activities. Most users participate as readers of discussion boards, searchers of blog posts, or viewers of photos. A fraction of users become contributors of user-generated content by writing consumer product reviews, uploading travel photos, or expressing political opinions. Some users move beyond such individual efforts to become collaborators, forming tightly connected groups with lively discussions whose outcome might be a Wikipedia article or a carefully edited {YouTube} video. A small fraction of users becomes leaders, who participate in governance by setting and upholding policies, repairing vandalized materials, or mentoring novices. We analyze these activities and offer the {Reader-to-Leader} Framework with the goal of helping researchers, designers, and managers understand what motivates technology-mediated social participation. This will enable them to improve interface design and social support for their companies, government agencies, and non-governmental organizations. These improvements could reduce the number of failed projects, while accelerating the application of social media for national priorities such as healthcare, energy sustainability, emergency response, economic development, education, and more.economic development, education, and more.
Added by wikilit team Added on initial load  +
Collected data time dimension N/A  +
Conclusion There are variety of sociability and usability factors affecting Wikipedia readearship, contribution, and leadership behaviors.
Data source N/A  +
Google scholar url  +
Has author Jennifer Preece + , Ben Shneiderman +
Has domain Information systems +
Has topic Contributor motivation + , Policies and governance + , Other collaboration topics +
Issue 1  +
Month March  +
Pages 13-32  +
Peer reviewed Yes  +
Publication type Journal article  +
Published in AIS Transactions on Human-Computer Interaction +
Research design Conceptual  +
Research questions This paper presents the Reader-to-Leader Framework, which describes how people often join social media by first reading, then marginally contributing by sending a brief note, asking a question, uploading a photo, or rating a restaurant.
Revid 10,989  +
Theories Reader-to-leader framework, a socio-technical theory they create
Theory type Analysis  +
Title The reader-to-leader framework: motivating technology-mediated social participation
Unit of analysis N/A  +
Url  +
Volume 1  +
Wikipedia coverage Case  +
Wikipedia data extraction N/A  +
Wikipedia language N/A  +
Wikipedia page type N/A  +
Year 2009  +
Creation dateThis property is a special property in this wiki. 15 March 2012 20:31:22  +
Categories Contributor motivation  + , Policies and governance  + , Other collaboration topics  + , Information systems  + , Publications with missing comments  + , Publications  +
Modification dateThis property is a special property in this wiki. 30 January 2014 20:31:55  +
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