Forced transparency: corporate image on Wikipedia and what it means for public relations

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Forced transparency: corporate image on Wikipedia and what it means for public relations
Authors: Marcia W. DiStaso, Marcus Messner [edit item]
Citation: Public Relations Journal 4 (2): . 2010 Spring.
Publication type: Journal article
Peer-reviewed: Yes
Database(s):
DOI: Define doi.
Google Scholar cites: Citations
Link(s): Paper link
Added by Wikilit team: Unspecified
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Forced transparency: corporate image on Wikipedia and what it means for public relations is a publication by Marcia W. DiStaso, Marcus Messner.


[edit] Abstract

Collaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations practitioners. The online encyclopedia Wikipedia gives corporate critics the opportunity to shape the public image of major corporations. This longitudinal panel study analyzed the framing of 10 Fortune 500 companies on Wikipedia between 2006 and 2010. It was found through content analyses of tonality and topics of more than 3,800 sentences in the articles for Wal-Mart, Exxon Mobil, General Motors, Ford, General Electric, Chevron, ConocoPhillips, Citigroup, AIG, and IBM that the negativity increased over time and that the focus shifted from historical information to legal concerns and scandals. The findings show that public relations practitioners need to pay close attention to the forced transparency about their companies on Wikipedia.

[edit] Research questions

"What potential influence do corporate Wikipedia articles have? How is public opinion formed on corporate Wikipedia articles? Has the length of corporate Wikipedia articles changed over time? How has the tone of corporate Wikipedia articles changed over time? How has the tone of individual corporate Wikipedia articles changed over time? How have the topics of corporate Wikipedia articles changed over time? How have the topics of individual corporate Wikipedia articles changed over time? How have the topics for positive and negative content in corporate Wikipedia articles changed over time? How have the topics for positive and negative content of individual corporate Wikipedia articles changed over time?"

Research details

Topics: Other content topics, Commercial applications, Ranking and popularity [edit item]
Domains: Business administration, Communications [edit item]
Theory type: Analysis [edit item]
Wikipedia coverage: Main topic [edit item]
Theories: [edit item]
Research design: Content analysis, Statistical analysis [edit item]
Data source: [edit item]
Collected data time dimension: Cross-sectional, Longitudinal [edit item]
Unit of analysis: Article [edit item]
Wikipedia data extraction: Live Wikipedia [edit item]
Wikipedia page type: Article [edit item]
Wikipedia language: English [edit item]

[edit] Conclusion

[edit] Comments


Further notes[edit]

Research design: longitudinal panel study

Collected datatype: Wikipedia pages, search engine ranking, number of articles view (web usage logs)

Facts about "Forced transparency: corporate image on Wikipedia and what it means for public relations"RDF feed
AbstractCollaboratively edited information on sociCollaboratively edited information on social media that circumvents traditional media gatekeepers poses a challenge to public relations practitioners. The online encyclopedia Wikipedia gives corporate critics the opportunity to shape the public image of major corporations. This longitudinal panel study analyzed the framing of 10 Fortune 500 companies on Wikipedia between 2006 and 2010. It was found through content analyses of tonality and topics of more than 3,800 sentences in the articles for Wal-Mart, Exxon Mobil, General Motors, Ford, General Electric, Chevron, ConocoPhillips, Citigroup, AIG, and IBM that the negativity increased over time and that the focus shifted from historical information to legal concerns and scandals. The findings show that public relations practitioners need to pay close attention to the forced transparency about their companies on Wikipedia.arency about their companies on Wikipedia.
Added by wikilit teamUnspecified +
Collected data time dimensionCross-sectional, Longitudinal +
Google scholar urlhttp://scholar.google.com/scholar?ie=UTF-8&q=%22Forced%2Btransparency%3A%2Bcorporate%2Bimage%2Bon%2BWikipedia%2Band%2Bwhat%2Bit%2Bmeans%2Bfor%2Bpublic%2Brelations%22 +
Has authorMarcia W. DiStaso + and Marcus Messner +
Has domainBusiness administration + and Communications +
Has topicOther content topics +, Commercial applications + and Ranking and popularity +
Issue2 +
MonthSpring +
Peer reviewedYes +
Publication typeJournal article +
Published inPublic Relations Journal +
Research designContent analysis + and Statistical analysis +
Research questionsWhat potential influence do corporate WikiWhat potential influence do corporate Wikipedia articles have? How is public opinion formed on corporate Wikipedia articles? Has the length of corporate Wikipedia articles changed over time? How has the tone of corporate Wikipedia articles changed over time? How has the tone of individual corporate Wikipedia articles changed over time? How have the topics of corporate Wikipedia articles changed over time? How have the topics of individual corporate Wikipedia articles changed over time? How have the topics for positive and negative content in corporate Wikipedia articles changed over time? How have the topics for positive and negative content of individual corporate Wikipedia articles changed over time?rate Wikipedia articles changed over time?
Revid8,735 +
Theory typeAnalysis +
TitleForced transparency: corporate image on Wikipedia and what it means for public relations
Unit of analysisArticle +
Urlhttp://www.prsa.org/SearchResults/download/6D-040201/0/Forced_Transparency_Corporate_Image_on_Wikipedia_a +
Volume4 +
Wikipedia coverageMain topic +
Wikipedia data extractionLive Wikipedia +
Wikipedia languageEnglish +
Wikipedia page typeArticle +
Year2010 +